Us vs Them

Gant Redmon recently published an interesting piece on privacy issues (http://www.securityweek.com/simple-guide-privacy-outrage), a topic which seems to come up more frequently every day.  He indicates there are 4 main privacy perceived threats for most people - the US government, foreign powers, social media, and e-mail providers.  Individuals are likely to feel threatened by some or all of these sources, depending on their perception of them.  If one trusts the US government is acting purely to protect the nation, for example, they probably aren't concerned about NSA looking at their e-mails.  If they believe Facebook just wants to make sure they find out about products they want, then they probably are ok with targeted advertising.  This really comes down to Us vs Them - Whoever we consider to be 'Us' we probably don't mind if they peek into our business a little - if it is Them though, we are outraged.